Press Release

The incredible virtual world of The Dirt series now features authentic North American off-road race vehicles from Jimco Racing. You can now choose to pilot either a Jimco Maximus Unlimited Truck or Hammerhead Class 1 Car among the variety of vehicles, as well as modify your livery and parts to your liking. The world class gaming …

Ultra4

Racing, as does life, prepares you for anything and everything. In the spirit of communicating early with the most current information available, we have two announcements to make: The first is that, unfortunately the Crandon Spring Race has been cancelled. The second, is that we have been in contact with the track owners and have been …

Tire/Wheel

SANTA ANA, CA – (Apr. 1, 2020) – Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa® Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires. “The spring rebate is a great …

Press Release

Clackamas, OR (March 18, 2020) – Warn Industries (WARN) today announced the acquisition of Factor 55, a manufacturer of highly engineered rigging hardware for CLOSED SYSTEM WINCHING™, a winching technique that uses rigging comprised entirely of closed link hardware.   Similar to WARN, Factor 55 is a premium brand operating in the vehicle recovery market. The …

Desert Racing

32 years after his father Mark first triumphed in the Great American Off-Road Race, Luke McMillin added his name to the illustrious list of overall winners of the BFGoodrich Tires Mint 400 with a victory on Saturday night. McMillin and co-driver Jason Duncan took the lead on the final lap of the race to score …

Press Release

BUTLER COUNTY, PA (March 3, 2020) – It’s been ten years since Jeep enthusiasts starting rolling into Butler County, Pa. for a weekend of Jeep-themed activities in the birthplace of the jeep. On June 12-14, the Bantam Jeep Heritage Festival will celebrate a decade of bringing together Jeep owners from across the nation with special …

Desert Racing

The BFGoodrich Tires Mint 400 returns to Las Vegas, Nevada this week, March 3rd-8th. The Great American Off-Road Race™ will be held Friday, March 6th and Saturday March 7th in Primm, NV with pre-race festivities beginning earlier in the week on Fremont Street East in downtown Las Vegas.. The massive field of over 400 hundred …

Desert Racing

The BFGoodrich MINT 400 race and Republic Services will host a desert cleanup Feb. 29 Event has removed more than 140,000 pounds of trash from the desert over multiple years BFGoodrich helps in the cleanup and rewards volunteers with a chance to win tires LAS VEGAS, Feb. 24, 2020 ― Hundreds of off-road racing fans will show …

Desert Racing

Jean Spectator Areas are filling up quickly for the 2020 BFGoodrich Tires Mint 400.  Once the Jean spectator areas are full, spectating will be limited to the Primm Valley Start/Finish Line in Primm, NV.  Do not wait to get your passes – They will sell out! Click here to purchase a Jean Spectator Parking Pass. There are a …

King of the Hammers (KOH)

Josh Blyler earns his first King of the Hammers win with Team Nitto while Erik Miller and Marcos Gomez round out the top three spots at the opening race of the Ultra4 Racing season on Friday, February 7, 2020. Cypress, Calif. (February 10, 2020) – Nitto Tire U.S.A., a leading manufacturer of off-road and street performance tires, …

Press Release
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Justin Lofton (Trophy Truck) and Levi Shirley (Ultra4 4400 class) will compete on purpose-built GEOLANDAR® M/T-Spec R race tires SANTA ANA, CA – (Jan. 22, 2020) – Two new drivers are part of Yokohama Tire’s 2020 off-road racing roster. Three-time Mint 400 winner Justin Lofton is Yokohama’s new Trophy Truck driver and Levi Shirley is taking …

King of the Hammers (KOH)Ultra4

Ready, Set, Register! That’s right ladies and gentlemen! Registration for the 2020 Nitto King of the Hammers Powered by Optima Batteries is now open! You can access registration, as well as rent YellowBrick trackers, purchase garage locations, and pay for your tech fees and qualifying (for those classes in which qualifying is optional) right under …

Exhaust

Latest Stainless Steel DynoMax®  Performance Exhaust Kit Delivers Clearance, Performance and Acoustics to Popular Open-Air Truck Model Las Vegas, Tues., Nov. 5, 2019 – The DynoMax® Performance Exhaust brand continues to add new exhaust systems to its comprehensive offering for Jeeps through the new, off-road-ready, high-clearance DynoMax® QuietCrawler™ stainless steel performance exhaust for 2020 Jeep Gladiator 3.6L trucks …

Baja 1000

World-renowned racers, reimagined iconic vehicles, title sponsorship push brand into spotlight ENSENADA, BAJA CALIFORNIA, MEXICO, NOV. 15, 2019 — BFGoodrich® Tires is seeking its 31st overall win at the SCORE Baja 1000. The grueling race pushes the world’s best off-road drivers to their limits and tests equipment in a way no R&D laboratory could. BFGoodrichhas won 95 SCORE …

Axle/Differential

LAS VEGAS, Nov. 6, 2019 – Dana Incorporated (NYSE: DAN) announced today that it will be offering Ultimate Dana 60 Bracketless™ axles, which remove the mounting brackets, allowing for smoother installation into virtually any application. End users will now be able to add the proper mounting brackets they choose. The axles otherwise include all the features of the …

Tire/Wheel

GEOLANDAR X-AT™ takes first place, ADVAN Apex™ and GEOLANDAR X-CV® earn runner-up awards SANTA ANA, CA – (Nov. 5, 2019) – Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. Yokohama’s GEOLANDAR X-AT™ extreme all-terrain tire was named the “Best New Tire,” and the ultra-high-performance ADVAN …

Tire/Wheel

— New Roadian GTX Marks the Latest Addition to Its Robust Line of Long-Lasting, High-Performance Tires — DIAMOND BAR, Calif., (Nov. 5, 2019) — Nexen Tire America, Inc. announced the global debut of the all-new Roadian GTX grand-touring tire at this year’s Specialty Equipment Manufacturing Association (SEMA) Show. The highly anticipated Roadian GTX encompasses all the company’s latest technological …

New Products

FARMINGTON HILLS, Mich.—Neapco®, a U.S.-based manufacturer of original equipment (OE) and aftermarket driveline products and systems since 1921, recently launched the next generation of universal joints under the Neapco Performance Series brand. This innovative u-joint design offers up to a 33 percent increase in ultimate strength and lower friction than leading competitors.  This new series …

Axle/Differential

New Suite of Products Includes Ultimate Dana 60™ Axles LAS VEGAS, Nov. 5, 2019 – Dana Incorporated (NYSE: DAN) has introduced a line of aftermarket Dana axles and Spicer® drivetrain components for the new Jeep® Gladiator® (JT). The line of axle upgrades includes Ultimate Dana 60™ front- and rear-axles, as well as Ultimate Dana 44™ AdvanTEK® front axles. The company also offers Spicer® nickel …

New Products

Designed to add insulation and sound deadeningfor improved interior comfort and sound quality Avon Lake, OH, (October 24, 2019) – The Jeep® Gladiator open air pickup is one of the most exciting vehicles to be introduced by Jeep in years, and now DEI, the leader in automotive heat and sound control, is hot on the trail by …

Press Release

Celebrate the legacy of the American hero when you enter to win the Ultimate Jeep Dream Giveaway brought to you by Bruiser Conversions, the leader in integrated engine conversions for Jeeps. This grand-prize Jeep is the world’s only dual-purpose, on-road/off-road Jeep Wrangler “Hero Edition.” Keep reading to learn more about this one-of-a-kind conversion, then enter …

Press Release

SANTA ANA, CA. – (Aug. 1, 2019) – Yokohama Tire wants enthusiasts to hit the road – or even take their next adventure off road. To help, Yokohama is running a special “off the road” national rebate promotion. From now through August 31, consumers can earn up to $100 in the form of a Yokohama …

Ultra4

Are you ready for some Labor Day Weekend fun at the Big House? It’s going to be Epic! Announcing entry for the Ultra4 Battle at the Big House / Labor Day 50th at Crandon International Raceway in Crandon, Wisconsin! The race is August 31st and September 1st. You don’t want to miss this. It’s short notice, but the details were …

Aftermarket

Avon Lake, OH, (July 30, 2019) – DEI’s new GOLD™ product line, developed for high performance street and grassroots and professional motorsports, protects critical components – lines, hose and wire from excessive heat that can reduce performance or cause failure. Heat Sheath GOLD™ protects cables, hose and lines from excessive heat in the most demanding motorsports applications. …