King of the Hammers (KOH)Ultra4

Ready, Set, Register! That’s right ladies and gentlemen! Registration for the 2020 Nitto King of the Hammers Powered by Optima Batteries is now open! You can access registration, as well as rent YellowBrick trackers, purchase garage locations, and pay for your tech fees and qualifying (for those classes in which qualifying is optional) right under …

Exhaust

Latest Stainless Steel DynoMax®  Performance Exhaust Kit Delivers Clearance, Performance and Acoustics to Popular Open-Air Truck Model Las Vegas, Tues., Nov. 5, 2019 – The DynoMax® Performance Exhaust brand continues to add new exhaust systems to its comprehensive offering for Jeeps through the new, off-road-ready, high-clearance DynoMax® QuietCrawler™ stainless steel performance exhaust for 2020 Jeep Gladiator 3.6L trucks …

Baja 1000

World-renowned racers, reimagined iconic vehicles, title sponsorship push brand into spotlight ENSENADA, BAJA CALIFORNIA, MEXICO, NOV. 15, 2019 — BFGoodrich® Tires is seeking its 31st overall win at the SCORE Baja 1000. The grueling race pushes the world’s best off-road drivers to their limits and tests equipment in a way no R&D laboratory could. BFGoodrichhas won 95 SCORE …

Axle/Differential

LAS VEGAS, Nov. 6, 2019 – Dana Incorporated (NYSE: DAN) announced today that it will be offering Ultimate Dana 60 Bracketless™ axles, which remove the mounting brackets, allowing for smoother installation into virtually any application. End users will now be able to add the proper mounting brackets they choose. The axles otherwise include all the features of the …

Tire/Wheel

GEOLANDAR X-AT™ takes first place, ADVAN Apex™ and GEOLANDAR X-CV® earn runner-up awards SANTA ANA, CA – (Nov. 5, 2019) – Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. Yokohama’s GEOLANDAR X-AT™ extreme all-terrain tire was named the “Best New Tire,” and the ultra-high-performance ADVAN …

Tire/Wheel

— New Roadian GTX Marks the Latest Addition to Its Robust Line of Long-Lasting, High-Performance Tires — DIAMOND BAR, Calif., (Nov. 5, 2019) — Nexen Tire America, Inc. announced the global debut of the all-new Roadian GTX grand-touring tire at this year’s Specialty Equipment Manufacturing Association (SEMA) Show. The highly anticipated Roadian GTX encompasses all the company’s latest technological …

New Products

FARMINGTON HILLS, Mich.—Neapco®, a U.S.-based manufacturer of original equipment (OE) and aftermarket driveline products and systems since 1921, recently launched the next generation of universal joints under the Neapco Performance Series brand. This innovative u-joint design offers up to a 33 percent increase in ultimate strength and lower friction than leading competitors.  This new series …

Axle/Differential

New Suite of Products Includes Ultimate Dana 60™ Axles LAS VEGAS, Nov. 5, 2019 – Dana Incorporated (NYSE: DAN) has introduced a line of aftermarket Dana axles and Spicer® drivetrain components for the new Jeep® Gladiator® (JT). The line of axle upgrades includes Ultimate Dana 60™ front- and rear-axles, as well as Ultimate Dana 44™ AdvanTEK® front axles. The company also offers Spicer® nickel …

New Products

Designed to add insulation and sound deadeningfor improved interior comfort and sound quality Avon Lake, OH, (October 24, 2019) – The Jeep® Gladiator open air pickup is one of the most exciting vehicles to be introduced by Jeep in years, and now DEI, the leader in automotive heat and sound control, is hot on the trail by …

Press Release

Celebrate the legacy of the American hero when you enter to win the Ultimate Jeep Dream Giveaway brought to you by Bruiser Conversions, the leader in integrated engine conversions for Jeeps. This grand-prize Jeep is the world’s only dual-purpose, on-road/off-road Jeep Wrangler “Hero Edition.” Keep reading to learn more about this one-of-a-kind conversion, then enter …

Press Release

SANTA ANA, CA. – (Aug. 1, 2019) – Yokohama Tire wants enthusiasts to hit the road – or even take their next adventure off road. To help, Yokohama is running a special “off the road” national rebate promotion. From now through August 31, consumers can earn up to $100 in the form of a Yokohama …

Ultra4

Are you ready for some Labor Day Weekend fun at the Big House? It’s going to be Epic! Announcing entry for the Ultra4 Battle at the Big House / Labor Day 50th at Crandon International Raceway in Crandon, Wisconsin! The race is August 31st and September 1st. You don’t want to miss this. It’s short notice, but the details were …

Aftermarket

Avon Lake, OH, (July 30, 2019) – DEI’s new GOLD™ product line, developed for high performance street and grassroots and professional motorsports, protects critical components – lines, hose and wire from excessive heat that can reduce performance or cause failure. Heat Sheath GOLD™ protects cables, hose and lines from excessive heat in the most demanding motorsports applications. …

Press Release

Five new bags add to the WARN line of Epic Trail Gear soft goods All bags made with premium materials, are great for travel or trail use Clackamas, OR (6/17/19) – Warn Industries is adding more items to its lineup of premium, modular soft goods known as Epic Trail Gear. These great-looking, high-quality new products include …

Recovery

Clackamas, OR (6/24/19) – Warn Industries has released an all-new, innovative lineup of synthetic rope products. Designed by Warn and specifically made for vehicle recovery, these products pair exceptional strength and durability with a unique high visibility, reflective appearance. Introducing WARN® Spydura®  Nightline Winch Ropes, Extensions, and Soft Shackles. A New, Innovative Take on Synthetic RopeWARN Spydura Nightline …

Press Release

SANTA ANA, CA. – (June 14, 2019) – Yokohama Tire continues to add to its impressive off-road racing legacy. The tire maker announced today it has partnered with Crandon International Raceway, making Yokohama the “Official Tire” of the legendary off-road facility. “Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International …

Bumpers/Skids

Trail-Proven Design and Innovative New Features for the Serious Off-Roader Suwanee, GA (June 11, 2019) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new HD Stubby Front Bumper for 2007-2018 Wrangler JK and 2018-2019 Jeep Wrangler JL models. HD …

Press Release

Nexen Hero program kicked off May 15 announcing a 2020 Jeep Gladiator Sport S equipped with 35-Inch Nexen Roadian MTX Xtreme Off-Road Mud Terrain Tires will be given to a deserving Purple Heart recipient Legendary car builder Kenny Pfitzer of Zero to 60 Designs in Corona, Calif. selected to lead project following his legendary build …

Tire/Wheel

SANTA ANA, CA. – (May 28, 2019) – Rugged gets redefined with Yokohama Tire’s new GEOLANDAR X-AT™extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, ranging from 15 to 22 inches.    “The GEOLANDAR X-AT delivers it all,” said Bob Abram, Yokohama’s senior manager …

Aftermarket

Cookeville, TN, May 13, 2019 – American Powertrain has now added XL Wide Universal Crossmembers to their X-Factor product offerings. This new X-Factor crossmember, available in silver or black, adjusts from 40″-46″ wide for wider full frame cars and trucks. The crossmember fits Tremec 5-speeds T-5, TKO and all Tremec 6-speeds using a GM mount.  Made in …

Quick and dirty build page covering my 1985ish Toyota pickup / Formula Toy project. This started as a spec 4-seater Hendrix Motorsports Formula Toy chassis, dropped onto a too-short wheelbase Toyota pickup frame. The original build was a 22r, 5-speed manual, dual cases, 4 seats, propane conversion, leaf springs all around and 39″ sticky tires. …

Events/Competitions

Martelli Brothers chart a new path for the future of the two largest desert races in the sport April 29, 2019 – San Diego, Calif. — The Martelli Brothers announced today The Mint 400 and the UTV World Championship races will be sanctioned and operated independently in 2020 and beyond. The decision comes after nearly a …

Press Release

SANTA ANA, CA – (Apr. 29, 2019) – The off-road partnership between Yokohama Tire and Canyonlands Jeep Adventures keeps rolling. Yokohama has extended its decade-long relationship with the Moab, Utah-based company that offers off-roading enthusiasts a chance to hit picturesque trails in Jeeps riding on Yokohama’s durable, all-terrain GEOLANDAR® tires. “We’ve been extremely happy working with …

Aftermarket

TRAIL RUNNER RESTRAINTS MasterCraft Safety introduces its new Trail Runner Restraints, in three colors, Red, Blue, and Black. Designed for recreational off-road use in Jeeps, 4X4’s, and UTV’s, they feature OEM grade, 2” webbing with automotive style push-button buckles for easy fastening. Shoulders are integrated onto the lap belts making the restraints even easier to …