Press Release

Celebrate the legacy of the American hero when you enter to win the Ultimate Jeep Dream Giveaway brought to you by Bruiser Conversions, the leader in integrated engine conversions for Jeeps. This grand-prize Jeep is the world’s only dual-purpose, on-road/off-road Jeep Wrangler “Hero Edition.” Keep reading to learn more about this one-of-a-kind conversion, then enter …

Press Release

SANTA ANA, CA. – (Aug. 1, 2019) – Yokohama Tire wants enthusiasts to hit the road – or even take their next adventure off road. To help, Yokohama is running a special “off the road” national rebate promotion. From now through August 31, consumers can earn up to $100 in the form of a Yokohama …

Ultra4

Are you ready for some Labor Day Weekend fun at the Big House? It’s going to be Epic! Announcing entry for the Ultra4 Battle at the Big House / Labor Day 50th at Crandon International Raceway in Crandon, Wisconsin! The race is August 31st and September 1st. You don’t want to miss this. It’s short notice, but the details were …

Aftermarket

Avon Lake, OH, (July 30, 2019) – DEI’s new GOLD™ product line, developed for high performance street and grassroots and professional motorsports, protects critical components – lines, hose and wire from excessive heat that can reduce performance or cause failure. Heat Sheath GOLD™ protects cables, hose and lines from excessive heat in the most demanding motorsports applications. …

Press Release

Five new bags add to the WARN line of Epic Trail Gear soft goods All bags made with premium materials, are great for travel or trail use Clackamas, OR (6/17/19) – Warn Industries is adding more items to its lineup of premium, modular soft goods known as Epic Trail Gear. These great-looking, high-quality new products include …

Recovery

Clackamas, OR (6/24/19) – Warn Industries has released an all-new, innovative lineup of synthetic rope products. Designed by Warn and specifically made for vehicle recovery, these products pair exceptional strength and durability with a unique high visibility, reflective appearance. Introducing WARN® Spydura®  Nightline Winch Ropes, Extensions, and Soft Shackles. A New, Innovative Take on Synthetic RopeWARN Spydura Nightline …

Press Release

SANTA ANA, CA. – (June 14, 2019) – Yokohama Tire continues to add to its impressive off-road racing legacy. The tire maker announced today it has partnered with Crandon International Raceway, making Yokohama the “Official Tire” of the legendary off-road facility. “Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International …

Bumpers/Skids

Trail-Proven Design and Innovative New Features for the Serious Off-Roader Suwanee, GA (June 11, 2019) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of its new HD Stubby Front Bumper for 2007-2018 Wrangler JK and 2018-2019 Jeep Wrangler JL models. HD …

Press Release

Nexen Hero program kicked off May 15 announcing a 2020 Jeep Gladiator Sport S equipped with 35-Inch Nexen Roadian MTX Xtreme Off-Road Mud Terrain Tires will be given to a deserving Purple Heart recipient Legendary car builder Kenny Pfitzer of Zero to 60 Designs in Corona, Calif. selected to lead project following his legendary build …

Tire/Wheel

SANTA ANA, CA. – (May 28, 2019) – Rugged gets redefined with Yokohama Tire’s new GEOLANDAR X-AT™extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, ranging from 15 to 22 inches.    “The GEOLANDAR X-AT delivers it all,” said Bob Abram, Yokohama’s senior manager …