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Jeep®
Cherokee production to end in mid-2001
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1/4/01,
Auburn Hills, MI - DaimlerChrysler will discontinue Jeep
Cherokee production by the middle of this year. Originally scheduled
to end production in November 2000, the company continued production
in order to meet demand in the market place.
"The
Jeep Cherokee has had one of the longest and most successful rides
in the history of the automotive industry," said Tom Sidlik,
DaimlerChrysler Executive Vice President of Procurement and Supply
and General Manager - Jeep Operations. "Jeep invented the compact
SUV segment with Cherokee 18-years ago, and with the launch of the
all-new Jeep Liberty, we will further enhance and broaden the overall
Jeep brand."
As
the company prepares to launch the new Jeep Liberty this spring
at TNAP, employees from Jeep Cherokee production have been transitioning
to the new operation to train for the production ramp up. Ending
Cherokee production this year will ensure a smooth transition and
a stable launch of the Jeep Liberty. Currently about 500 employees
have been trained and are working in the new facility.
The
Jeep Cherokee is built at the Parkway Assembly Plant, which will
continue building Jeep Wranglers.
For
further information, contact:
DaimlerChrysler
1000 Chrysler Drive
Auburn Hills, MI 48326-2766
www.jeepunpaved.com
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